01
How the money
actually arrives.
Every link from this site to a casino is an affiliate link. If you follow one, register, and deposit, the operator pays us — usually a share of what the house makes from your account, sometimes a one-off fee, depending on the agreement.
That is the entire revenue model. There are no advertisements sold on the page, no paid guest posts, no sponsored reviews, and nothing a reader pays for.
It also means the incentive is real and points in an obvious direction: we are paid more when more people sign up. A comparison site that tells you otherwise is describing a business that does not exist.
03
What the markup
says out loud.
Every outbound operator link on this site carries rel="nofollow sponsored noopener" and opens in a new tab. That is not a courtesy; Google's own guidance asks publishers to qualify links that exist because of a commercial arrangement, and its spam policies treat unqualified affiliate links as a manipulation of search rankings.
The practical effect is that our links pass no ranking signal to the operators we are paid by. We cannot sell a link's SEO value because we have already given it away in the markup, on every link, without exception.
The US Federal Trade Commission's endorsement guidance asks for material connections to be disclosed clearly and conspicuously rather than buried. This page is linked in the footer of every page on the site and named in the methodology, which is our reading of what that requires.
04
How to read a site
that is paid this way.
Ask what a page would look like if it were written purely to convert, and check whether this one looks like that. A conversion-first page carries urgency, a headline bonus figure, a score out of ten, and no dates. There are no scores on this site and no bonus amounts are published as headline numbers, because both move without notice and both are designed to be compared rather than checked.
Then check whether the gaps are visible. A page written to convert has no gaps, because a gap is a reason to hesitate. Pages here say when a field has not been checked, when a licence has not been resolved in a register, and when a claim comes from somebody else rather than from us.
Finally, take the last step yourself. Every figure here is a starting point for a check in the operator's own cashier, and the cashier is the only current authority on what your account can actually do.